These days, however, they can also be super-realistic looking – like my own, which was built from video images and is almost indistinguishable from the real thing.Įach has its advantages. The next step in their evolution came with the arrival of 3D online environments such as Second Life (in many ways an early prototype metaverse) and later platforms such as Meta Horizon Worlds. Traditionally, digital avatars can be as simple as a 2D image used to identify us on social media or in an online chatroom. There are a number of tools and services that anyone can use right now if they want to get started with creating their own digital avatar. Businessman Alan Sugar appeared as an avatar to set the contestants' tasks in the most recent UK series of The Apprentice, and Game of Thrones star Maisie Williams appeared as an avatar to promote her role as a global ambassador for sustainability for H&M. They are also becoming widely used in media and entertainment. They can also add a human touch to synthetic video – appearing in content such as corporate training videos and how-to guides in place of more expensive and unpredictable human actors.ĭigital avatars have also been used in healthcare and therapeutic settings – such as to teach social and interaction skills to children with autism.
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